Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Market Definition, Market Segmentation and Brand Positioning
Market Definition, Market Segmentation and Brand Positioning Greg Allenby Ohio State University. ... At the heart of successful market definition is the concept of a prospect – a ... MARKET SEGMENTATION MARKET DEFINITION STRATEGIC QUESTIONS. Step 1. Identify Bases for
Using Market Segmentation for Better Customer Service and ...
market segmentation is “the categorization of potential buyers into groups based on common characteristics such as age, gender, income, and geography or other attributes relating to purchase or consumption behavior.”